One of the biggest stories of last year, the whole thing with Electronic Arts’s predatory loot boxes in Star Wars Battlefront II which I’m just going to start referring to as Lootgate, continues to reverberate through the gaming industry. The hysteria would reach up to the investors in the company who had their confidence a bit shaken following the event.
Gerrick Johnson, who works with the Canadian Bank of Montreal as the Director at BMO Capital Markets, (via WccfTech ) has made statements to say that the drop in stock price was an overreaction, and that longer term, digital sales growing represents a boon for stock buyers.
Michael Pachter would make statements regarding how the sales of the game would bounce back after EA waited for the controversy to blow over, which Johnson is inclined to agree with. Have you put a hard boycott on EA following Lootgate, or did you cave with the Star Wars hype around The Last Jedi? Let us know in the comments.